DRACMA BY ANDAHUAR
EXPERIENCE DIRECTION STUDIO
NUESTRA CASA
DRACMA design experiences as a form of storytelling.
Bringing together art, culture, history and atmosphere, we create a language of our own and share it with those who wish to tell their stories through it.
From curated itineraries and gatherings to hospitality, cultural projects and creative collaborations, we direct every element to create experiences with identity, intention and emotional resonance.
ARTISTIC NARRATIVE • CREATIVE DIRECTION • EXPERIENCE DIRECTION
THE DRACMA
A COIN BETWEEN WORLDS.
In Ancient Greece, the DRACMA allowed one to board the vessel that crossed between worlds.
THE CODE
RESPECT · LOYALTY · ELEGANCE
THE BELIEF WHY WE CREATE
ART MAKES THINGS MATTER AGAIN.
We see experiences as a space for creation, where art, culture, history and atmosphere come together to form a language of their own.
Through curation and narrative, we create worlds with identity and emotional resonance, worlds through which others can tell their stories.
OUR MANIFESTO
LOOK DEEPER.
CREATE WITH INTENTION.
MAKE THINGS MATTER.
An experience should have something to say.
It should carry a story.
A point of view. A sense of place. A reason to exist.
THE ELEMENTS
MEANING
Expanding meaning through narrative and artistic references.
CHARACTER
Building a distinct personality people can recognize and connect with.
DESIRE
Creating genuine reasons to choose, experience and want it again.
MEMORY
Creating elements that stay with people long after the experience ends.
WHEN MEANING BECOMES EXPERIENCE,
EXPERIENCE BECOMES MEMORY.
THE METHOD
FIND THE STORY.
BUILD THE LANGUAGE.
DIRECT THE EXPERIENCE.
THE PROCESS
WE DIALOGUE
With theatre, dance, literature, music, visual arts and the disciplines that shape the way we see the world.
WE CREATE
Through references, ideas and encounters.
WE CURATE
Through selection, context and intention.
WE COLLECT
Places, people, stories, sounds, images and memories.
WE DISTILL
Until the essence remains.
WE DIRECT
Bringing every element into dialogue through narrative, rhythm and atmosphere.
WHAT
WE CREATE
EXPERIENCES WITH THEIR OWN LANGUAGE.
CURATED ITINERARIES
Art, culture, gastronomy, architecture and encounters shaped around the experience we want to create.
CONNECTIONS
Introducing people, brands, businesses and creative worlds with something to share.
GATHERINGS
Celebrations and encounters shaped around a story, a place or an intention.
HOSPITALITY
Hotels, residences, clubs and restaurants looking to refine the narrative of their experience.
CULTURAL & CREATIVE PROJECTS
Artists, concepts and projects seeking a distinct narrative identity, a language of their own and a wider presence.
WORLDS
WHERE OUR NARRATIVE HAS TAKEN PLACE.
MEXICO CITY · OAXACA · TULUM · CABO · TODOS SANTOS
PARIS · BERLIN · VENICE · ATHENS · HYDRA · IBIZA · ST. BARTH · ST. TROPEZ
THOSE WHO WALK WITH US
“YOUR VISION SOARED LAST NIGHT.”
“DARK, SOPHISTICATED AND INTIMATE.”
“WHAT A NIGHT. WHAT AN EXPERIENCE.”
Alejandro Andahuar is a Mexican director and DJ working across music, photography, culture, nightlife and the art of experience.
A graduate in Dramatic Arts from the Instituto de Artes of the Universidad Autónoma del Estado de Hidalgo, his formation continued in France at Université Paris Nanterre, where he expanded his artistic and cultural practice.
His work has included collaborations with the Instituto Nacional de Bellas Artes (INBAL), particularly within the Coordination of Music and Opera, as well as other cultural and artistic projects.
Through DRACMA, Andahuar brings his own perspective into hospitality and experience, translating the languages of art, direction and culture into a more refined and expressive way of experiencing.
THE DIRECTOR
ALEJANDRO ANDAHUAR
THE DOOR OPENS.
FOR THOSE WITH AN IDEA, A STORY,
OR A WORLD TO BUILD.
TAKE A SEAT.
LET’S BEGIN WITH A CONVERSATION.
DRACMA BY ANDAHUAR
EXPERIENCE DIRECTION STUDIO
MEXICO · WORLDWIDE
+525539397419